the fashion dream

Fashion captures us, bewitches us, and seduces us. We all want to be part of it, if you are here, it is because you think like us too. You too want to be part of fashion, and for different reasons you want to be famous, you want to create your own style, you want to communicate a message, you want to change the rules and you want to define an aesthetic, whatever your reason is,

you are here too.

The world of fashion is changing:

Technology that is now a very powerful tool of communication that allow the little ones to bypass magazines, showrooms and the traditional sales network to make themselves known.
The consumer is more aware and no longer buys as if they were blind, but clearly chooses their own style and dimension of fashion.
The movements of inclusion and acceptance, which include categories that have never before been seen or known, and which now have a voice, a face and a new system of values, which includes diversity and does not exclude it.

HOW IT ALL STARTED

MAELLE

It all started with a skin-tone matching session by Elisa Bonandini in Leda Di Marti’s showroom in Milano.

Leda is a fashion designer, owner of her very own brand Leda Di Marti, founded in NYC and Milano.

When Elisa introduced to Leda the skin-tone matching method, the idea of making it accessible for all fashion brands, came completely naturally.

“It was absolutely empowering, as a fashion designer and as a consumer, I saw all the potential of this method applied to fashion psycology”, says Leda.

By combining Elisa Bonandini’s passion for colors and trends, and Leda Di Marti’s knowledge of product development and distribution network, Maelle takes shape.

Maelle started with this simple idea, but then developed in a full membership plan from branding, enterpreneurship coaching, business, production, communication to sales network.

Maelle becomes completed with the collaboration of Martina Di Pasquale, the communication expert, and Marco Gallotta, creative director and artist. At the moment Maelle has two experts for the entrepreneurship coaching – Taylor Elizabeth – and the business development – Khalid Mahdi.

Take advantage of all this experience just a click away!

what is the problem?

Too Expensive

Brands acknowledge that they have to invest in consulting but can’t afford it

Blind Investments

Brands must blindly invest in going to fairs in order to meet buyers, suppliers and competitors, which is a huge expense

No Contacts

Brands don’t have the direct connections to buyers and distributors

Limited Creativity

Brands are limited in their creativity when they have to settle for suppliers that do not meet their expectations

We have experienced the problems

Timing

We know how hard it is to stay on track and not be late for the sales campaign. If you are in delay, you may lose an entire season.

This means losing investments (the collection, marketing and sales costs), time and energy.

Efficiency

We know that fashion brands have to us eat least 4 different platforms in order to get information, communicate within their team and plan their workflow.

Maelle is the right place to match with the right suppliers, buyers, trends and experts for any kind of business and creative support.

Maelle is the right fit if you are...

The brand new founder

The founder of a new brand, full of innovative ideas and with a vision: impose your aestethic , change the world, solve a problem and become a well-established name in the fashion industry.
Maelle is exaclty what you need right now.

The experienced owner

The founder of 1-3 years old brand, you are selling online or wholesale, and you can’t wait to develop your ideas more, expand your business and grow?

It is the right time to join Maelle.

Fashion is easy if you know the rules, but..

You must be a very creative person
Fashion is an unfair industry
You have to invest or find an investor from the start for tens of thousands of dollar
There is no room for new brands, they are all the same
There are a lot of compromises and recommended people, if you have no connection, you can't enter

False. False. False.

Have you ever heard these phrases? Along with “she / he made it, but I will never make it”, “it seems difficult”, and “who knows if I will be able”, are really common. But they are all false, with the right knowledge of the fashion industry, from its timing and the production steps, to the supply chain and sales network contacts. Fashion is an easy, almost a mathematical game, following the rules has never been so fun, with the right teamwork, the correct identity and the perfect mission for you.

choose your membership

Free yearly

Branding
Branding guidelines
Production
design guide from inspiration to sketches
inclusive skin-tone matching method
Communication
social media guidelines

$ 2,600 yearly

Branding
Branding guidelines
2 Brand book tests
Production
2 seasons of trend forecasting
inclusive skin-tone matching method
design guide from inspiration to sketches
Adobe Illustrator design guide
100 suppliers and manufacturings
Communication
social media guidelines
1 full year editorial plan (Instagram, FaceBook, Pinterest, TikTok, Reels)
Sales network
100 boutiques
15 distributors
25 e-commerces
- Enterpreneur coaching
- Enterpreneurship test with coach Taylor Elizabeth
- Persuasive communication course with coach Taylor Elizabeth
- Business
- financial modelling with business expert Kahlid Mahdi
- Value proposition, SWOT, Business plan, Financial projections
- E-commerce/wholesale models, Go to market guidelines, Market size guidelines
Read more

popular

$ 3,600 yearly

10 customised 1 h sessions with experts
Branding
Branding guidelines
2 Brand book tests
Production
2 seasons of trend forecasting
inclusive skin-tone matching method
design guide from inspiration to sketches
Adobe Illustrator design guide
+300 suppliers and manufacturings
Communication
social media guidelines
1 full year editorial plan (Instagram, FaceBook, Pinterest, TikTok, Reels, Twitter, LinkedIn)
Sales network
+300 boutiques
45 distributors
80 e-commerces
- Enterpreneur coaching
- Enterpreneurship test with coach Taylor Elizabeth
- Persuasive communication course with coach Taylor Elizabeth
- Elevate your start-up advantage
- Business
- financial modelling with business expert Kahlid Mahdi
- Value proposition, SWOT, Business plan, Financial projections
- E-commerce/wholesale models, Go to market guidelines, Market size guidelines
- Revenue stream, Pirate metrics, The pitch
Read more

request a demo

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what's inside Maelle

Maelle changes your business

“I’m very glad I got to work with Maelle. Leda, who has been close to me, is not only a great professional brand adviser, but she also inspires through her passion and dedication for her job. Italian perseverance and quality is not only world wide recognised but also manifested by Leda’s works and attention to details. I think it was a great opportunity to get to work so close to such a creative and genuine professional like Leda. She doesn’t only has the knowledge and the resources to help you, she will also promote and elevate your brand in a competitive fashion environment.”

– Cristina Lure, Hatzelle, CEO and creative director, 2022

– Gabriele Colangelo, GIADA handbag brand, Creative Director, 2022

""Maelle helped us define and clarify our style as a brand, our target market and our online marketing strategy. In addition to our consultation, we had a three days team workshop with Leda, during which we first brainstormed several creative ideas and then built a defined marketing path to follow. Leda flew to Tel Aviv from Dubai and we set our primary goals. Leda’s, professionalism, vast experience in fashion and innate Italian taste contributed immensely to making All Day Alba a high-end fashion brand."

"From the technical sketches to the final product, the all process has been easy and the understanding great. I had a good feeling from day one and their professionalism is the best part of the whole platform. Intuitive, smart and uptodate, all a founder wants to have."

"My name is Unood, Entrepreneur from Dubai. I started my clothing brand (Her Excellency) in 2021. I faced alot of challenges starting from designing, selection of material, production etc. The experience was more stressful than joyful until I met Leda, who seemed passionate, expert and resourceful. Leda shared with me different perspectives, asked the right questions, listened carefully and showed support throughout the journey."

"I started my fashion design project two years ago..In the beginning, I designed and produced a few designs. The process was exhausting and tiring and there was no development. Each collection I worked on, I faced new difficulties whether it was in the acquisition of fabric or communication with factories and , also with the development that took place in social media the issue has become more and more difficult. But when I joined the Maelle membership, everything became much easier, because this program will walk you step-by-step and explain everything with videos, and also with personal consultations with the experts there if you need extra information or help. With Maelle, a fashion designer will find everything she/he needs for designing, choosing fabrics to the final production. Even it will guide you how to deal with different platforms on social media. Thanks Maelle for making my dream true."

FAQ

How does the membership work?

Maelle is a platform designed to give you clear support and guidelines to follow in order to take care of any important aspects of your fashion business. When you purchase your annual access to the platform you will immediately be asked to fill in a profiling form so we understand you and your brand better. Based on your answers we will give you an analysis of your brand and start showing you the guidelines and instructions relevant to your case, territory, goals and type of brand. Follow these guidelines carefully in order to get the most out of your membership. The membership lasts 12 months starting from the purchasing date.

Is there a direct exchange with the platform’s experts for my specific questions?

Yes, there is. When you purchase your access to Maelle you will have a call with Leda to double-check your profile and goals with you. After that, whenever you want or need a more personalized analysis or suggestion from our experts, you can go to “Sessions” and book a private session with the expert you want. We made the investment for these private sessions as small as possible for Maelle users. However, we are pretty sure you will not need these sessions, as we designed the platform so that you already have all the necessary information already in your paid plan.

Can you help me with buyers?

We do help you with buyers in the “Sales” section of the platform. What we provide you with is a list of buyers who are relevant for your brand and interesting for your business goals. In the list you will find name and contact information in order to get in touch with them whenever you wish. In case you need special assistance you can book a session with Leda. We want our users to be as independent as possible in the management of their brand and business, so we will provide all the info to operate independently but will not contact buyers for brands.

Do I have to pay commissions for productions or sales to Maelle on top of the membership?

We will not ask you to pay for any commissions for your production or sales. (There could be extra commissions that external experts may ask you for their work, in that case it is work happening outside the platform therefore not under the Maelle umbrella.)

Can you check my execution?

We have designed the platform so that you can be as independent as possible in the execution of the strategies we provide you with. However, should you feel the need to talk to an expert you can trust, you can book a session with the expert in the sector you need in the “Sessions” page.

Why should I work with Maelle?

Because Maelle was created in order to make the fashion business cheaper and easier for the insiders. Based on our direct experience, it takes huge investments and many errors before getting the business right. This is a waste of time and money. We want fashion insiders to cut costs and reach their goals in an easier way. We can guarantee that with Maelle.

Can I buy access only to the specific sections I need in the platform?

The Maelle membership plans are comprehensive of everything you need to consider when in business. So we have created membership plans that cannot be fragmented into sections. Moreover, if you were to buy separate consultations for separate topics, you will end up spending more than the comprehensive membership plans.

How much does it cost to buy these services separately without joining Maelle?

We created an e-book on this topic. Feel free to download it here, clicking on "Guide to cut your costs" and see for yourself that Maelle memberships are very affordable compared to the market.

I am just starting out, which plan do you recommend?

We definitely recommend to start from the Free membership plan, called Trend Setter plan. After exploring it, join the Fashion Insider plan. In case you can make very big investments and have extremely ambitious plans from day 1, only in these cases do we recommend considering the Creative Boss plan, since you will have the full support for 10 private sessions with Maelle experts.

What other perks or discounts do I get as a Maelle user?

You will get a discount on consulting packagins and on external services, like designing services and trends analysis.

I have a very specific question I have not found the answer to yet, how can I write you?

You can fill in the form you find here in the homepage and let us know what is on your mind. We look forward to hearing from you!