the fashion dream

Fashion captures us, bewitches us, and seduces us. We all want to be part of it, if you are here it is because you think like us too.You too want to be part of fashion,and for different reasons you want to be famous, you want to create your own style, you want to communicate a message, you want to change the rule sand you want to define an aesthetic, whatever your reason is, you are here too.

The world of fashion is changing due to 3 main factors:
  1. Technology that is now a very powerful means of communication that allow sevent he little ones to bypass magazines, showrooms and the traditional sales network to make themselves known.
  2. The consumer who is more aware and no longer buys as if they were blind, but clearly chooses their own style and dimension of fashion. 
  3. The movements of inclusion and acceptance, which include categories that have never before been seen or known, and which now have a voice, a face and a new system of values, which includes diversity and does not exclude it. 

HOW IT ALL STARTED

MAELLE

It all started with a skin-tone matching session by Elisa Bonandini in Leda Di Marti’s showroom in Milano.
When Elisa introduced to Leda the skin-tone matching method, the idea of making it accessible for all fashion brands, came completely naturally.

“It was absolutely empowering, as a fashion designer and as a consumer, I saw all the potential of this method applied to fashion psycology”, says Leda. 

By combining Elisa Bonandini’s passion and Leda’s knowledge of production and distribution network, Maelle takes shape. She then perfected herself with the collaboration of Martina Di Pasquale, an expert in communication and sales, and Marco Gallotta, creative director and artist.

Untitled design (9) (1)

what is the problem?

Too Expensive

Brands acknowledge that they have to invest in consulting but can’t afford it

Blind Investments
Brands must blindly invest in going to fairs in order to meet buyers, suppliers and competitors, which is a huge expense
No Contacts

Brands don’t have the direct connections to buyers and distributors

Limited Creativity

Brands are limited in their creativity when they have to settle for suppliers that do not meet their expectations

We have experienced the problems

Efficiency

We know that fashion brands have to us eat least 4 different platforms in order to get information, communicate within their team and plan their workflow. 

Maelle is the right place to match with the right suppliers, buyers, trends and experts for any kind of business and creative support.

Timing

We know how hard it is to stay on track and not be late for the sales campaign. If you are in delay, you may loose an entire season. 

This means loosing investments (the collection, marketing and sales costs), time and energy.

Malle is the right fit if you are...

The brand new founder

The founder of a new brand, full of innovative ideas and with a vision: impose your aestethic , change the world, solve a problem and become a well-established name in the fashion industry.
Maelle is exaclty what you need right now.

The experienced owner

The founder of 1-3 years old brand, you are selling online or wholesale, and you can’t wait to develop your ideas more, expand your business and grow? 

It is the right time to join Maelle.

Fashion is easy if you know the rules, but..

False. False. False.

Have you ever heard these phrases? Along with “she / he made it, but I will never make it”, “it seems difficult”, and “who knows if I will be able”, are really common. But they are all false, with the right knowledge of the fashion industry, from its timing and the production steps, to the supply chain and sales network contacts. Fashion is an easy, almost a mathematical game, following the rules has never been so fun, with the right teamwork, the correct identity and the perfect mission for you.

why maelle is different?

BRANDING
If you identity is not clear, it will be after the brand book test.
PRODUCTION

What is a brand without a cool product? With maelle, you will find out the best trends, materials, and supply chain for your collections.

COMMUNICATION

How to communicate your message, your product and your ideas? Pr, social media and offline adv would be explained and discovered in this section.

SALES

Whole sale, e-commerce, b2b and more. How to connect with buyers and the actual list of potential distributors. 

choose your membership

Essential Plan

ideal if you are just starting now
$ 3,000 yearly
  • Branding
  • Branding guidelines
  • 1 Brand book test
  • Production
  • 2 seasons of trend forecasting
  • inclusive skin-tone matching method
  • design guide from inspiration to sketches
  • 50 suppliers and manufacturings
  • Communication
  • social media guidelines
  • 1 full year editorial plan (Instagram, FaceBook, Pinterest)
  • Sales network
  • 35 boutiques
  • 5 distributors
  • 5 e-commerces
    • Enterpreneur coaching
    • Enterpreneurship test with coach Taylor Elizabeth
    • Persuasive communication course with coach Taylor Elizabeth
    • Business
    • financial modelling with business expert Khalid Mahdi
    • Value proposition, SWOT, Business plan, Financial projections
    Read more

Advanced Plan

great if your brand is 2-3 years brand
$ 6,000 yearly
  • Branding
  • Branding guidelines
  • 2 Brand book tests
  • Production
  • 2 seasons of trend forecasting
  • inclusive skin-tone matching method
  • design guide from inspiration to sketches
  • Adobe Illustrator design guide
  • 100 suppliers and manufacturings
  • Communication
  • social media guidelines
  • 1 full year editorial plan (Instagram, FaceBook, Pinterest, TikTok, Reels)
  • Sales network
  • 100 boutiques
  • 15 distributors
  • 25 e-commerces
    • Enterpreneur coaching
    • Enterpreneurship test with coach Taylor Elizabeth
    • Persuasive communication course with coach Taylor Elizabeth
    • Business
    • financial modelling with business expert Kahlid Mahdi
    • Value proposition, SWOT, Business plan, Financial projections
    • E-commerce/wholesale models, Go to market guidelines, Market size guidelines
    Read more
popular

Premium Plan

perfect if you have a team
$ 9,800 yearly
  • Branding
  • Branding guidelines
  • 2 Brand book tests
  • Production
  • 2 seasons of trend forecasting
  • inclusive skin-tone matching method
  • design guide from inspiration to sketches
  • Adobe Illustrator design guide
  • +300 suppliers and manufacturings
  • Communication
  • social media guidelines
  • 1 full year editorial plan (Instagram, FaceBook, Pinterest, TikTok, Reels, Twitter, LinkedIn)
  • Sales network
  • +300 boutiques
  • 45 distributors
  • 80 e-commerces
    • Enterpreneur coaching
    • Enterpreneurship test with coach Taylor Elizabeth
    • Persuasive communication course with coach Taylor Elizabeth
    • Elevate your start-up advantage
    • Business
    • financial modelling with business expert Kahlid Mahdi
    • Value proposition, SWOT, Business plan, Financial projections
    • E-commerce/wholesale models, Go to market guidelines, Market size guidelines
    • Revenue stream, Pirate metrics, The pitch
    Read more

Maelle changes your business

Maelle helped us define and clarify our style as a brand, our target market and our online marketing strategy. In addition to our  consultation, we had a three days team workshop with Leda, during which we first brainstormed several creative ideas and then built a defined marketing path to follow. Leda flew to Tel Aviv from Dubai and we set our primary goals.

Leda’s, professionalism, vast experience in fashion and innate Italian taste contributed immensely to making All Day Alba a high-end fashion brand.” 

– Rachel Katzin, All Day Alba, ex CEO, 2022

 

I started my fashion design project two years ago..In the beginning, I designed and produced a few designs. The process was exhausting and tiring and there was no development. Each collection I worked on, I faced new difficulties whether it was in the acquisition of fabric or communication with factories and , also with the development that took place in social media the issue has become more and more difficult. 

But when I joined the maelle program, everything became much easier, because this program will walk you step by step and explain everything with videos, and also with personal consultations with the experts there if you need extra information or help. With Maelle a fashion designer will find everything she/he needs for designing, choosing fabrics to the final production. Even it will guide you how to deal with different platforms on social media. 

Thanks  Maelle for making my dream true.” 

– Lara Ali, Lara Ali brand, CEO, 2022

 

FAQ

How does the membership work?

Maelle is a platform designed to give you clear support and guidelines to follow in order to take care of any important aspects of your fashion business. When you purchase your annual access to the platform you will immediately be asked to fill in a profiling form so we understand you and your brand better. Based on your answers we will give you an analysis of your brand and start showing you the guidelines and instructions relevant to your case, territory, goals and type of brand. Follow these guidelines carefully in order to get the most out of your membership. The membership lasts 12 months starting from the purchasing date.

Is there a direct exchange with the platform’s experts for my specific questions?
Yes, there is. When you purchase your access to Maelle you will have a call with Leda to double-check your profile and goals with you. After that, whenever you want or need a more personalized analysis or suggestion from our experts, you can go to “Sessions” and book a private session with the expert you want. We made the investment for these private sessions as small as possible for Maelle users. However, we are pretty sure you will not need these sessions, as we designed the platform so that you already have all the necessary information already in your paid plan.
Can you help me with buyers?

We do help you with buyers in the “Sales” section of the platform. What we provide you with is a list of buyers who are relevant for your brand and interesting for your business goals. In the list you will find name and contact information in order to get in touch with them whenever you wish. In case you need special assistance you can book a session with Leda. We want our users to be as independent as possible in the management of their brand and business, so we will provide all the info to operate independently but will not contact buyers for brands.

Do I have to pay commissions for productions or sales to Maelle on top of the membership?
We will not ask you to pay for any commissions for your production or sales. (There could be extra commissions that external experts may ask you for their work, in that case it is work happening outside the platform therefore not under the Maelle umbrella.)
Can you check my execution?

We have designed the platform so that you can be as independent as possible in the execution of the strategies we provide you with. However, should you feel the need to talk to an expert you can trust, you can book a session with the expert in the sector you need in the “Sessions” page.

Why should I work with Maelle?
Because Maelle was created in order to make the fashion business cheaper and easier for the insiders. Based on our direct experience, it takes huge investments and many errors before getting the business right. This is a waste of time and money. We want fashion insiders to cut costs and reach their goals in an easier way. We can guarantee that with Maelle.
Can I buy access only to the specific sections I need in the platform?
The Maelle membership plans are comprehensive of everything you need to consider when in business. So we have created membership plans that cannot be fragmented into sections. Moreover, if you were to buy separate consultations for separate topics, you will end up spending more than the comprehensive membership plans.
How much does it cost to buy these services separately without joining Maelle?
We created an e-book on this topic. Feel free to read it here (link) and see for yourself that Maelle memberships are very affordable compared to the market.
I am just starting out, which plan do you recommend?
We definitely recommend the Essential plan. In case you can make very big investments and have extremely ambitious plans from day 1, only in these cases do we recommend considering the Premium or Advanced plans.
What other perks or discounts do I get as a Maelle user?
You will get a discount on consulting packagins and on external services, like designing services and trends analysis.
I have a very specific question I have not found the answer to yet, how can I write you?

You can fill in the form you find here in the homepage and let us know what is on your mind. We look forward to hearing from you!

the moment is now

Essential Plan

ideal if you are just starting now
$ 3,000 yearly
  • To settle your brand for success

Advanced Plan

great if your brand is 2-3 years brand
$ 6,000 yearly
  • To develop your exhisting brand
popular

Premium Plan

perfect if you have a team
$ 9,800 yearly
  • To scale your business fast and strong