Ready to make the sportswear market attractive to Australian women, Ecau was founded by the Italian-born architect Cristino Sanzo to spread a tasteful mix between European aesthetics and provocative Australian vivacity.
The brand noticed the lack of femininity in local Australian productions in 2016, recognizing in it, after an accurate market analysis, a business opportunity. Originally, the target was both male and female, aged 20-38, with a selected range of sports products.
The biggest challenge for the ECAU brand in 2016-2017 was to dispose of a huge stock – 5,000 pieces – produced with the intention of selling it directly in B2C, without first having created a solid sales strategy on e-commerce, socials and sales private.
While using Maelle, the founder understood that:
“”From the technical sketches to the final product, the all process has been easy and the understanding great. I had a good feeling from day one and their professionalism is the best part of the whole platform.”
– Cristino Sanzo, CEO of Ecau, sportswear, Australia
The biggest challenge for the ECAU brand in 2016-2017 was to dispose of a huge stock – 5,000 pieces – produced with the intention of selling it directly in B2C, without first having created a solid sales strategy on e-commerce, socials and sales private.
While using Maelle, the founder understood that:
“”From the technical sketches to the final product, the all process has been easy and the understanding great. I had a good feeling from day one and their professionalism is the best part of the whole platform.”
– Cristino Sanzo, CEO of Ecau, sportswear, Australia
After starting using Maelle’s tools, the brand was able to identify the main reasons for the delayed success: the need to return the capital spent on the wrong industrial production was compromising the brand’s long-term strategy. The whole ECAU team focused on these sections: Branding, Communication and sales development.
Once Maelle’s blue prints followed between 2019 and 2022, the brand developed:
“Intuitive, smart and uptodate, all a founder wants to have..”
– Cristino Sanzo, CEO of Ecau, sportswear, Australia