Viviers
On a mission to discover herself, the founder of the Viviers brand, of South African origin, white, expresses this quest through the reevaluation of traditional African fabrics and a contemporary European style. Lazanne’s artistic production is exceedingly magnetic and delves into the human being’s sense of belonging to a place in the world, their memory, and their sense of completeness.
STORY OF THE BRAND
“In my attempt to understand my own identity as a white, South African woman, I began to use fashion, as well as beauty as the language of activism, in order to further explore not only my identity but how we as humans could co-exist and interact through the language of love and unity as our primary source of communication. Creatively I nourish myself with just about anything; I continuously re-discover beauty through the senses, often recognising it in articles considered mundane, like the recyclers’ trolleys on the streets of Johannesburg”. – Lezanne Viviers
The vision of the brand is to bridge communities that see themselves as mutually exclusive, by creating a manifesto where narratives meet in the raw form of the arts. VIVIERS facilitates an umbrella-like platform, where through the arts, for artisanal collaboration and architecture, creatives can challenge institutional norms through clothing.
VIVIERS focuses on a sensual experience. Established in paradoxes; the boyish/girlishness of the collections’ pieces could be both sophisticated, yet simultaneously rebellious, hard yet soft, organic yet synthetic. The garments are constructed from rare and unusual textiles that make up seamlessly imperfect garments, that Lezanne strive to cut to perfection.
The designer is inspired by a Japanese sensibility and how it trans-migrates, through interpretation, in an African context. Shokunin in Japan means craftsmanship; however, it exceeds the mere fact that something is made by hand. It implies that something is made joyously, considerately, beautifully, but made to the utmost of your capability. This sensibility is shared in ancient African beliefs.
STORY OF THE BRAND
“In my attempt to understand my own identity as a white, South African woman, I began to use fashion, as well as beauty as the language of activism, in order to further explore not only my identity but how we as humans could co-exist and interact through the language of love and unity as our primary source of communication. Creatively I nourish myself with just about anything; I continuously re-discover beauty through the senses, often recognising it in articles considered mundane, like the recyclers’ trolleys on the streets of Johannesburg”. – Lezanne Viviers
The vision of the brand is to bridge communities that see themselves as mutually exclusive, by creating a manifesto where narratives meet in the raw form of the arts. VIVIERS facilitates an umbrella-like platform, where through the arts, for artisanal collaboration and architecture, creatives can challenge institutional norms through clothing.
VIVIERS focuses on a sensual experience. Established in paradoxes; the boyish/girlishness of the collections’ pieces could be both sophisticated, yet simultaneously rebellious, hard yet soft, organic yet synthetic. The garments are constructed from rare and unusual textiles that make up seamlessly imperfect garments, that Lezanne strive to cut to perfection.
The designer is inspired by a Japanese sensibility and how it trans-migrates, through interpretation, in an African context. Shokunin in Japan means craftsmanship; however, it exceeds the mere fact that something is made by hand. It implies that something is made joyously, considerately, beautifully, but made to the utmost of your capability. This sensibility is shared in ancient African beliefs.
THE COLLECTION
The collection titled, KARROO, “LAND OF THIRST” is lensed through a series of landscape photos, taken on Lezanne’s road trips through South Africa. These images are incorporated into unique VIVIERS artworks that are printed on a variety of natural and Deadstock fabrics and are further explored as a reference to develop artisanal textiles and ultimately inspire the total mood of the collection.
CATCH-PHRASE:
KARROO, “LAND OF THIRST” – FABRIC AND COLOUR PALETTE ANTICIPATION
For VIVIERS, the Fall Winter 2023 collection, references film photographs by Lezanne herself of Karoo landscapes. These images were developed into surrealisticartworks; merging the collection’s themes of arid landscapes and cosmic horizons with beauty and light, which has been referenced in previous collections.
KARROO, “LAND OF THIRST” – The collection is an exploration of the changing landscapes of South Africa, both physically and metaphorically. In partnership with Cape Wools and Mohair South Africa, amongst an abundance of local artisans, VIVIERS aims to frame South Africa’s abundance of raw materials and beauty.
KARROO, ‘Land of Thirst,’ also acts as an ode to Lezanne’s parents for influencing her conscious approach to living.
THE COLLECTION
The collection titled, KARROO, “LAND OF THIRST” is lensed through a series of landscape photos, taken on Lezanne’s road trips through South Africa. These images are incorporated into unique VIVIERS artworks that are printed on a variety of natural and Deadstock fabrics and are further explored as a reference to develop artisanal textiles and ultimately inspire the total mood of the collection.
CATCH-PHRASE:
KARROO, “LAND OF THIRST” – FABRIC AND COLOUR PALETTE ANTICIPATION
For VIVIERS, the Fall Winter 2023 collection, references film photographs by Lezanne herself of Karoo landscapes. These images were developed into surrealisticartworks; merging the collection’s themes of arid landscapes and cosmic horizons with beauty and light, which has been referenced in previous collections.
KARROO, “LAND OF THIRST” – The collection is an exploration of the changing landscapes of South Africa, both physically and metaphorically. In partnership with Cape Wools and Mohair South Africa, amongst an abundance of local artisans, VIVIERS aims to frame South Africa’s abundance of raw materials and beauty.
KARROO, ‘Land of Thirst,’ also acts as an ode to Lezanne’s parents for influencing her conscious approach to living.
MAELLE SERVICES
COMMERCIAL and communication
Beign a member of the exclusive Fashion Insiders Hub, the Brand has access to all the tools, calendar and courses for the commercial and communication developing of the business, plus exclusive services within the platform.
