Elisa is your favorite expert when it comes to your collection color palette, your brand can be full inclusive today. She will explain why and how!

Skin-tone marching method for your collections

Welcome fashion founders to Maelle, today I will explain why the skin tone matching principle it is so important in designing your fashion collection. 

You must know that the perception of color comes first and is stronger than the perception of shapes, because color affects the most emotional part of our brain while the shapes affect the cognitive one, but everything that affects our emotions is stronger than anything else, and this also happens in fashion. 

This principle teaches you to harmonize the colors of your collection with the personal colors of your customers. Each of us has a range of colors that when worn are especially flattering for our skin, eye and hair color. When we wear flattering colors we feel good and we love wearing those clothes more and more, so your customers will adore to wear your brand because they see themselves beautiful and empowered, so they will become your best brand ambassadors! 

Find out more in Maelle how to master the use of colors for your fashion collection according to the chromatic features of your target matched with the color trends of the moment.

style trends

style trends

Before you choose your style trend for the upcoming season, Leda will explain to you how to use them, when and why.

To discover your style and mood competitors, your price-point, your target and your fashion industry, book a session below.


High fashion brands set the so-called trends from above. This happens because high fashion brands have greater economic budgets and more extended timelines to carry out research on cultural changes, carry out experiments on materials and constructions, devote themselves to futuristic and avant-garde visions regardless of space limitations. 

When high fashion brands release their collections they always try to create something new by following different strategies to target the press, the final consumer and public opinion in general. Often this occurs as a critique of systems, a provocation to ongoing socio-cultural situations of global significance, or to raise awareness of a specific theme. There is no case in which this stance of the brand does not create notable reactions and does not stir consciences. 

Examples of brands that have changed and launched new trends are: Gucci. Since 2105, when Alessandro Michele has headed the fashion house, there have been multiple examples of criticism of masculinity imposed on men, launching the first presentation of the 2017 collection in co-ed clothing for women and men. 

But even going back to the past, the introductions of the great couturiers have influenced what we wear today: The “New Look” of Christian Dior, the deconstructed dress by Madeleine Vionnet, the wrap dress by Diane Von Furstenberg from 1974, and the animal prints by Roberto Cavalli. 

The trends from below are those that come from socio-cultural movements, from the street, so to speak, which have no intention of surprising, but of criticizing and acting. 

While trends from above lead us to dream, to amaze and scandalize, trends from below arise from the need to simplify and adapt. 

So socio-cultural trends are now determined by movements such as body positivity, inclusion, cultural appropriation, euthanasia, the phenomenon of skin whitening, civil rights, gender equality and the extreme feminist, artificial intelligence, mental health, abortion and physical and verbal violence, the impact on climate change, gun control, police brutality and so on. 

Interpreting these trends and taking sides is a way of defining yourself within a faction, so I suggest a lot of caution and ample time to weigh the pros and cons before starting a campaign or expressing any opinion.

trends autumn-winter 2024

what we care about the most?

The desire that unites us in 2023 is to travel, connect and meet new people. In the trends presented at both Milano Unica and Premiere Visiòn for the AW24 season, the desire to explore new limits and overcome fears and tensions is underlined.

Even at a professional level, workers have realized that the old rules can be changed and adaptation to a more sustainable lifestyle is possible.

Returning to travel, to devote time to loved ones and to our passions, reflect the need for freedom. The consumer has changed their habits and faces free time, short and long-term choices with more awareness. Among these habits, he also appreciated and purchased resort-wear clothing, with a focus on what was eco-sustainable.

Some data brought about this change:

“Coronavirus lockdowns globally have given parts of the natural world a rare opportunity to experience life with hardly any humans around”, says the article from April 2020 in BBC NEWS website.

In Albania, pink flamingos are flourishing in lagoons on the country’s west coastline, where numbers have increased by a third to 3,000, park authorities told the magazine. In Thailand, a herd of 30 dugongs was caught on camera swimming in the Hat Chao Mai National Park where tourism has ground to a halt.

In 2020-21, we were reading in magazines that coyotes, normally timid of traffic, have been spotted on the Golden Gate Bridge in San Francisco. Deer are grazing near Washington homes a few miles from the White House. Wild boar are becoming bolder in Barcelona and Bergamo, Italy. In Wales, peacocks have strutted through Bangor, goats through Llandudno and sheep have been filmed on roundabouts in a deserted playground in Monmouthshire.

There we present you a combination of all the trends of the season AW24, linked among them and however very distant.

We name the new three trends:

  1. Journey into art
  2. Digital sustainability
  3. Exodus from cities.

1. journey into the art

The lack of holidays, travels and discoveries of different cultures, has led us today to give a new value to time. The preciousness of time is such that we cannot escape it.

In an ancient palace, with frescoed walls, a triumph of sculpture and architecture, we feel completely immersed in art.

The heritage of this trend leads us to travel to an ancient place, and to imagine tubolar jacquards, handwork micro sequins, ribbons and plaster effect necklines. The grosgrain ribbons to embellish the garments and curly embroidery of details.

The beauty of art will lead you to love the golden decorations, in relief, which give sensations of richness and luxury. Although the theme is relegated to an ancient place, the trend is analyzed in a completely fresh and innovative perspective.

2. digital sustainability

Choose a destination and escape the furthest, in the most revolutionary way and change your life. Who hasn’t thought of this at least once during 2020-21? The trend of dogotal sustainability suggests that we turn this sentiment into a force to do good in the world.

Each of our actions can have a great impact on the ecosystem, so why not give it a try? Digital can help in this: the yacht on which we face our journey is innovative, of the newest generation and ecological. Respect for the ecosystem is essential to present a better future and to focus on reuse, intelligent and conscious consumption.

The topic of digital sustainability is full of lurex macramè, macro sequinces, nuanced plates, block colors and metallic finishes. Fashion is a game with this trend so game on!

3. exodus from cities

A relaxing journey immersed in nature, without guilt or responsibility: this is the trend inspired by the Resort lifestyle.

The mood is that of a paradisiacal holiday, surrounded by wild nature, once again appreciating the feeling of freedom and novelty of a similar journey.

The light-heartedness of the mind, and the beauty of the landscape remind us to take into consideration above all the little pleasures and the little joys.

The colors are linked to nature, to the blues of the sea and the sky, as intense as the greens of the vegetation. A journey that smells of relaxing prints, which convey tranquility, joy and relaxation.