Intro

Do you have a lot of ideas in mind about your fashion brand, but can’t think of a name? Let’s found out why the choice of the name is so important for your storytelling and brand future.

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Do you have a lot of ideas in mind about your fashion brand, but can’t think of a name? 

Today we will discover what the parameters are for you to choose the name of your fashion brand. First of all, during inception of a fashion brand, the formula for success is: 

utility – beauty – comfort 

If the brand is missing any of these three it is likely to have problems later on. 

Utility means that the product should ideally satisfy a problem and solve it. example: there are no brands for very petite women, and this means that they have to dress in shops that sell children’s clothing, but which therefore have no maturity in style and do not represent them. Solution: create a brand that suits them, allowing them to have character and choice in their purchase. 

Beauty means that it must be in line with the trends of the season and in line with contemporary taste. This will benefit the brand in sales, communication and promotion. If the brand respects the trends it will be more easily purchased because the consumer of any economic category, cultural background and gender, has an interest in being fashionable and dressing according to current usage. 

(On this point, we should open a parenthesis because there are cases of brands that produce products clearly inspired by historical moments or fashion trends of the past and have no interest in changing, for example in the case of the cultural phenomenon of steampunk, rock-punk. , lolita, emo, etc. These brands are necessarily excluded from the trade fair system, from the production and communication system in which other fashion brands participate. Furthermore, for obvious reasons, it is very difficult if not impossible to insert them into commercial networks of distribution and multi-brand, so they are forced to immediately open single-brand stores or online stores). 

Moreover, if the brand respects the contemporary style trends, it will be much easier to place the collection in fashion magazines, dedicated to the style sector, shopping guide and above all to be worn by influencers and celebrities. 

Beauty means that the product must respect the quality that the price determines. If your brand is commercial, it must have the quality equal to its price range, and so on up to high fashion. 

Comfort means that the product must be created for a precise physicality and must respect the basic comfort standards that that physicality provides: it must not create defects in the fabric and wearability, it must not hurt and must be built with a practical sense that makes the experience of wearing it pleasant, whether it is elegant evening materials, or it is jersey or footwear. If the product is uncomfortable, it can only be purchased for the other two fees but it may practically never be worn. 

 

The main purpose of a fashion brand is that the product is sold, worn multiple times so that its customers also become a promotional tool.

Do you have a lot of ideas in mind about your fashion brand, but can’t think of a name? 

Today we will discover what the parameters are for you to choose the name of your fashion brand. First of all, during inception of a fashion brand, the formula for success is: 

utility – beauty – comfort 

If the brand is missing any of these three it is likely to have problems later on. 

Utility means that the product should ideally satisfy a problem and solve it. example: there are no brands for very petite women, and this means that they have to dress in shops that sell children’s clothing, but which therefore have no maturity in style and do not represent them. Solution: create a brand that suits them, allowing them to have character and choice in their purchase. 

Beauty means that it must be in line with the trends of the season and in line with contemporary taste. This will benefit the brand in sales, communication and promotion. If the brand respects the trends it will be more easily purchased because the consumer of any economic category, cultural background and gender, has an interest in being fashionable and dressing according to current usage. 

(On this point, we should open a parenthesis because there are cases of brands that produce products clearly inspired by historical moments or fashion trends of the past and have no interest in changing, for example in the case of the cultural phenomenon of steampunk, rock-punk. , lolita, emo, etc. These brands are necessarily excluded from the trade fair system, from the production and communication system in which other fashion brands participate. Furthermore, for obvious reasons, it is very difficult if not impossible to insert them into commercial networks of distribution and multi-brand, so they are forced to immediately open single-brand stores or online stores). 

Moreover, if the brand respects the contemporary style trends, it will be much easier to place the collection in fashion magazines, dedicated to the style sector, shopping guide and above all to be worn by influencers and celebrities. 

Beauty means that the product must respect the quality that the price determines. If your brand is commercial, it must have the quality equal to its price range, and so on up to high fashion. 

Comfort means that the product must be created for a precise physicality and must respect the basic comfort standards that that physicality provides: it must not create defects in the fabric and wearability, it must not hurt and must be built with a practical sense that makes the experience of wearing it pleasant, whether it is elegant evening materials, or it is jersey or footwear. If the product is uncomfortable, it can only be purchased for the other two fees but it may practically never be worn. 

 

The main purpose of a fashion brand is that the product is sold, worn multiple times so that its customers also become a promotional tool.

Personal Name

What does a personal name evoke? The feelings in the consumer are: authenticity, familiarity, belonging, exclusivity, intimacy, craftsmanship, high fashion, inspiration.
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Usually when a brand is inspired by a personal name, which is the name of its founder and / or owner of the brand. Examples are: 

Dolce & Gabbana, Armani, Chanel and Chistan Dior, Valentino, Balenciaga – founded by Cristóbal Balenciaga Eizaguirre. 

What does a personal name evoke? The feelings in the consumer are: authenticity, familiarity, belonging, exclusivity, intimacy, craftsmanship, high fashion, inspiration. If your brand conveys these values, and the relationship between you and your product is very intimate, as if it were an extension of your lifestyle, this could be the right way for you. Often those who choose to call the brand by their own name have experienced the problem that their product solves first hand. 

For example, a founder of a hijabi brand has most likely personally found that there are shortages of products on the market that would make the lives of other hijabi women like her easier and more sustainable. 

A founder of a brand for curvy / plus size women, could possibly have personally experienced the discomfort of not finding garments that fit her body size. 

Examples of brands nominated for the founder are: Miu Miu was the nickname of Miuccia when she was little, in fact it’s the “youngest brand” of Prada lauched by Mario Prada. 

Burberry, which was founded in 1856 by Thomas Burberry. 

Adidas, named after Adolf “Adi” Dassler, who combined his nickname with the first three letters of his last name. 

Ralph Lauren: Ralph’s real last name is Lifshitz, so he switched it something that sounds much more refined and harmonious. 

Gant: Founded by Bernard Gantmacher, who took the first four letters of his last name di lui to create the company. 

Fashion designers Phillipe and David Blond

Usually when a brand is inspired by a personal name, which is the name of its founder and / or owner of the brand. Examples are: 

Dolce & Gabbana, Armani, Chanel and Chistan Dior, Valentino, Balenciaga – founded by Cristóbal Balenciaga Eizaguirre. 

What does a personal name evoke? The feelings in the consumer are: authenticity, familiarity, belonging, exclusivity, intimacy, craftsmanship, high fashion, inspiration. If your brand conveys these values, and the relationship between you and your product is very intimate, as if it were an extension of your lifestyle, this could be the right way for you. Often those who choose to call the brand by their own name have experienced the problem that their product solves first hand. 

For example, a founder of a hijabi brand has most likely personally found that there are shortages of products on the market that would make the lives of other hijabi women like her easier and more sustainable. 

A founder of a brand for curvy / plus size women, could possibly have personally experienced the discomfort of not finding garments that fit her body size. 

Examples of brands nominated for the founder are: Miu Miu was the nickname of Miuccia when she was little, in fact it’s the “youngest brand” of Prada lauched by Mario Prada. 

Burberry, which was founded in 1856 by Thomas Burberry. 

Adidas, named after Adolf “Adi” Dassler, who combined his nickname with the first three letters of his last name. 

Ralph Lauren: Ralph’s real last name is Lifshitz, so he switched it something that sounds much more refined and harmonious. 

Gant: Founded by Bernard Gantmacher, who took the first four letters of his last name di lui to create the company. 

Fashion designers Phillipe and David Blond

name inspired by a location

A brand name inspired by a locality that transmits several values to the consumer: the joy of travel, curiosity, audacity in facing challenges and belonging to a territory.
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There is no better example than the Moncler sportswear, coats and jackets brand: The company name comes from come the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France and a brand that is inspired by a locality that transmits these values to the consumer: the joy of travel, curiosity, audacity in facing challenges, belonging to a territory, 

CWST: Pronounced “quest,” is a combination of both “California” and “west.” 

Etymology. The name Patagonia comes from the word patagón. Magellan used this term in 1520 to describe the native tribes of the region, who were thought to be giants. The people he called the Patagons are now believed to have been the Tehuelche, who tended to be taller than Europeans of the time. 

An example of an interesting mix that has undergone a precise connotation is that of Donna Karan New York, the name of the city of NY is part of the logo of the brand itself. This easily fits it into metropolitan clothing, aggressive, dynamic, chic and crooked at the same time, exactly what NY is: dynamic, aggressive, competitive, inspirational in business. 

Custo Barcelona is another similar example, and the brand style represents the city of Barcelona in its vivid colors, warmth and young demographic.

There is no better example than the Moncler sportswear, coats and jackets brand: The company name comes from come the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France and a brand that is inspired by a locality that transmits these values to the consumer: the joy of travel, curiosity, audacity in facing challenges, belonging to a territory, 

CWST: Pronounced “quest,” is a combination of both “California” and “west.” 

Etymology. The name Patagonia comes from the word patagón. Magellan used this term in 1520 to describe the native tribes of the region, who were thought to be giants. The people he called the Patagons are now believed to have been the Tehuelche, who tended to be taller than Europeans of the time. 

An example of an interesting mix that has undergone a precise connotation is that of Donna Karan New York, the name of the city of NY is part of the logo of the brand itself. This easily fits it into metropolitan clothing, aggressive, dynamic, chic and crooked at the same time, exactly what NY is: dynamic, aggressive, competitive, inspirational in business. 

Custo Barcelona is another similar example, and the brand style represents the city of Barcelona in its vivid colors, warmth and young demographic.

name related to the problem that the brand solves.

This typology of nouns is very easy to memorize since it solve a problem.
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This typology of nouns has many positive aspects: not only does it solve the problem and therefore is easy to memorize, but it can also present the possibility of becoming a verb and therefore “action” in the daily life of its consumers. Just like many brands in other business sectors: let me Uber you now, Google it, whastapp me, 

The Persol brand: In Italian, the words “per il sole” means “for the sun.” 

The name Skims, founded by Kim Kardashian enhances the focal point of the brand: supporting the figure and making its shapes more compact, giving great comfort for everyday wear. All this in one word.

This typology of nouns has many positive aspects: not only does it solve the problem and therefore is easy to memorize, but it can also present the possibility of becoming a verb and therefore “action” in the daily life of its consumers. Just like many brands in other business sectors: let me Uber you now, Google it, whastapp me, 

The Persol brand: In Italian, the words “per il sole” means “for the sun.” 

The name Skims, founded by Kim Kardashian enhances the focal point of the brand: supporting the figure and making its shapes more compact, giving great comfort for everyday wear. All this in one word.

linked to the personal history of the founder

Have you ever heard a story of a brand name born by a personal experience or a memory, a dream or an idea? Let’s see some examples of this category!

Often a brand name is born by chance, from a personal experience or a memory, a dream or an idea to which we were linked in the past. 

This is the case of the Our Legacy brand: born from the tattoo that read “OUR LEGACY ARE FOREVER” each founder got before starting the company. 

The case of ESCADA Founded in 1978 is very curious. Margaretha and Wolfgang Ley established ESCADA as a knitwear company in Munich, Germany. Margaretha was of Swedish descent, a former model who had spent her early years working for Sweden’s royal tailor. The Ley’s, who had married in 1974, decided to call the company Escada after they bet on a winning Irish race horse of the same name. 

And even more surprising is the choice of the name GUESS, founded by the brothers Armand and Paul and Georges, joined by Georges and his brother in California. Georges came up with the company name after driving past a McDonald’s billboard asking drivers to “guess” which eatery had the biggest cheeseburger. Maurice Marciano said, “Georges came home and said, ‘I think I found our name. Guess.’ ” 

The choice of the name IL Gufo, a luxury clothing brand for children up to 14 years, is very amusing. Giovanna Miletti is the mother of three children and only at night does she find the time to devote herself completely to her passions of sewing and making clothes for her children. She started working hard at night and at home they all started calling her “il gufo”, the owl. 

In 2002 after leaving college, the Mulleavy sisters returned home to Aptos, California, where they spent the intervening years saving up USD $ 16,500 in order to create a capsule collection, with Laura working as a waitress and Kate selling off a collection of rare records. The label Rodarte is the original Spanish pronunciation and spelling of their mother’s maiden name, Rodart.

READ FULL SCRIPT

Often a brand name is born by chance, from a personal experience or a memory, a dream or an idea to which we were linked in the past. 

This is the case of the Our Legacy brand: born from the tattoo that read “OUR LEGACY ARE FOREVER” each founder got before starting the company. 

The case of ESCADA Founded in 1978 is very curious. Margaretha and Wolfgang Ley established ESCADA as a knitwear company in Munich, Germany. Margaretha was of Swedish descent, a former model who had spent her early years working for Sweden’s royal tailor. The Ley’s, who had married in 1974, decided to call the company Escada after they bet on a winning Irish race horse of the same name. 

And even more surprising is the choice of the name GUESS, founded by the brothers Armand and Paul and Georges, joined by Georges and his brother in California. Georges came up with the company name after driving past a McDonald’s billboard asking drivers to “guess” which eatery had the biggest cheeseburger. Maurice Marciano said, “Georges came home and said, ‘I think I found our name. Guess.’ ” 

The choice of the name IL Gufo, a luxury clothing brand for children up to 14 years, is very amusing. Giovanna Miletti is the mother of three children and only at night does she find the time to devote herself completely to her passions of sewing and making clothes for her children. She started working hard at night and at home they all started calling her “il gufo”, the owl. 

In 2002 after leaving college, the Mulleavy sisters returned home to Aptos, California, where they spent the intervening years saving up USD $ 16,500 in order to create a capsule collection, with Laura working as a waitress and Kate selling off a collection of rare records. The label Rodarte is the original Spanish pronunciation and spelling of their mother’s maiden name, Rodart.

inspired by a mood

Have you ever heard a story of a brand name born by a personal experience or a memory, a dream or an idea? Let’s see some examples of this category!

Often a brand name is born by chance, from a personal experience or a memory, a dream or an idea to which we were linked in the past. 

This is the case of the Our Legacy brand: born from the tattoo that read “OUR LEGACY ARE FOREVER” each founder got before starting the company. 

The case of ESCADA Founded in 1978 is very curious. Margaretha and Wolfgang Ley established ESCADA as a knitwear company in Munich, Germany. Margaretha was of Swedish descent, a former model who had spent her early years working for Sweden’s royal tailor. The Ley’s, who had married in 1974, decided to call the company Escada after they bet on a winning Irish race horse of the same name. 

And even more surprising is the choice of the name GUESS, founded by the brothers Armand and Paul and Georges, joined by Georges and his brother in California. Georges came up with the company name after driving past a McDonald’s billboard asking drivers to “guess” which eatery had the biggest cheeseburger. Maurice Marciano said, “Georges came home and said, ‘I think I found our name. Guess.’ ” 

The choice of the name IL Gufo, a luxury clothing brand for children up to 14 years, is very amusing. Giovanna Miletti is the mother of three children and only at night does she find the time to devote herself completely to her passions of sewing and making clothes for her children. She started working hard at night and at home they all started calling her “il gufo”, the owl. 

In 2002 after leaving college, the Mulleavy sisters returned home to Aptos, California, where they spent the intervening years saving up USD $ 16,500 in order to create a capsule collection, with Laura working as a waitress and Kate selling off a collection of rare records. The label Rodarte is the original Spanish pronunciation and spelling of their mother’s maiden name, Rodart.

READ FULL SCRIPT

Often a brand name is born by chance, from a personal experience or a memory, a dream or an idea to which we were linked in the past. 

This is the case of the Our Legacy brand: born from the tattoo that read “OUR LEGACY ARE FOREVER” each founder got before starting the company. 

The case of ESCADA Founded in 1978 is very curious. Margaretha and Wolfgang Ley established ESCADA as a knitwear company in Munich, Germany. Margaretha was of Swedish descent, a former model who had spent her early years working for Sweden’s royal tailor. The Ley’s, who had married in 1974, decided to call the company Escada after they bet on a winning Irish race horse of the same name. 

And even more surprising is the choice of the name GUESS, founded by the brothers Armand and Paul and Georges, joined by Georges and his brother in California. Georges came up with the company name after driving past a McDonald’s billboard asking drivers to “guess” which eatery had the biggest cheeseburger. Maurice Marciano said, “Georges came home and said, ‘I think I found our name. Guess.’ ” 

The choice of the name IL Gufo, a luxury clothing brand for children up to 14 years, is very amusing. Giovanna Miletti is the mother of three children and only at night does she find the time to devote herself completely to her passions of sewing and making clothes for her children. She started working hard at night and at home they all started calling her “il gufo”, the owl. 

In 2002 after leaving college, the Mulleavy sisters returned home to Aptos, California, where they spent the intervening years saving up USD $ 16,500 in order to create a capsule collection, with Laura working as a waitress and Kate selling off a collection of rare records. The label Rodarte is the original Spanish pronunciation and spelling of their mother’s maiden name, Rodart.

product name

What is better and more direct than express the name of the product directly?

Option number 6 for you, fashion founder, in this category, you can directly or indirectly express the product itself in the name. 

This is the case of Rag & Bone, which comes from the story of A “rag and bone man” who used to go around town with a horse and cart asking for old bone to create candles. He was always in handmade disheveled suits, which the founders thought defined their aesthetic of mixing tailored clothing with workwear.

An example of how the product influences the choice of the name can be found in the Nike brand: Named after the Greek Goddess for victory. In fact, the brand has always promoted an active lifestyle, in which winning is important, engaging, being part of the global challenge, being a champion, never giving up, and its communication is always consistent with this spirit. Brand ambassadors in advertising campaigns are world champions of sports, set new records and remind you that you too can do it, just do it. 

COMME des GARÇONS means “like boys” in French. The label was womenswear only at first with an emphasis on distressed “almost tom boy like” clothing

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Option number 6 for you, fashion founder, in this category, you can directly or indirectly express the product itself in the name. 

This is the case of Rag & Bone, which comes from the story of A “rag and bone man” who used to go around town with a horse and cart asking for old bone to create candles. He was always in handmade disheveled suits, which the founders thought defined their aesthetic of mixing tailored clothing with workwear.

An example of how the product influences the choice of the name can be found in the Nike brand: Named after the Greek Goddess for victory. In fact, the brand has always promoted an active lifestyle, in which winning is important, engaging, being part of the global challenge, being a champion, never giving up, and its communication is always consistent with this spirit. Brand ambassadors in advertising campaigns are world champions of sports, set new records and remind you that you too can do it, just do it. 

COMME des GARÇONS means “like boys” in French. The label was womenswear only at first with an emphasis on distressed “almost tom boy like” clothing

inspired by the workplace

It is quite common to see a brand that has a purely “structural” connotation, identified with a workspace, what to discover some examples?

When a brand has a purely “structural” connotation, identified with a workspace, then cases such as the A.P.C. which stands for “Atelier de Production et de Création,” which in English means “Production Workshop and Creation.” Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. 

Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden that specializes in men’s and women’s ready-to-wear fashion, footwear, accessories and denim. [1] Founded in 1996, the label derives its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises [2] that was later changed to Ambition to Create Novel Expressions. 

Another big example is the recently established luxury womenswear brand by Alber Elbaz. While explaining the origins of the name, the first and last letters of his name, he adds that “it isn’t my comeback, we are a factory and a laboratory and we are starting small – AZ it is about one story at a time, it is not about collections, it is definitely not about capsules…it’s stories and projects.” 

In general, everywhere you read a personal name with the addition of Maison, as in the case of Maison Margiela, or Emporio as in the case of Emporio Armani, and the choice of the word is in correspondence to the language of origin of the brand itself. An example of an exception, however, is the case of Elsa Schiaparelli, whose brand is now called Maison Schiaparelli, despite her being Italian by origin. Having started her career in France as a fashion entrepreneur, she assumed a French connotation that still remains today in the communication and management of the brand.

READ FULL SCRIPT

When a brand has a purely “structural” connotation, identified with a workspace, then cases such as the A.P.C. which stands for “Atelier de Production et de Création,” which in English means “Production Workshop and Creation.” Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy. 

Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden that specializes in men’s and women’s ready-to-wear fashion, footwear, accessories and denim. [1] Founded in 1996, the label derives its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises [2] that was later changed to Ambition to Create Novel Expressions. 

Another big example is the recently established luxury womenswear brand by Alber Elbaz. While explaining the origins of the name, the first and last letters of his name, he adds that “it isn’t my comeback, we are a factory and a laboratory and we are starting small – AZ it is about one story at a time, it is not about collections, it is definitely not about capsules…it’s stories and projects.” 

In general, everywhere you read a personal name with the addition of Maison, as in the case of Maison Margiela, or Emporio as in the case of Emporio Armani, and the choice of the word is in correspondence to the language of origin of the brand itself. An example of an exception, however, is the case of Elsa Schiaparelli, whose brand is now called Maison Schiaparelli, despite her being Italian by origin. Having started her career in France as a fashion entrepreneur, she assumed a French connotation that still remains today in the communication and management of the brand.

 

INTRO

Do you have a lot of ideas in mind about your fashion brand, but can’t think of a name?

  • Do you have a lot of ideas in mind about your fashion brand, but can’t think of a name?

    Today we will discover what the parameters are for you to choose the name of your fashion brand. First of all, during inception of a fashion brand, the formula for success is:

    utility – beauty – comfort

    If the brand is missing any of these three it is likely to have problems later on.

    Utility means that the product should ideally satisfy a problem and solve it. example: there are no brands for very petite women, and this means that they have to dress in shops that sell children’s clothing, but which therefore have no maturity in style and do not represent them. Solution: create a brand that suits them, allowing them to have character and choice in their purchase.

    Beauty means that it must be in line with the trends of the season and in line with contemporary taste. This will benefit the brand in sales, communication and promotion. If the brand respects the trends it will be more easily purchased because the consumer of any economic category, cultural background and gender, has an interest in being fashionable and dressing according to current usage.

    (On this point, we should open a parenthesis because there are cases of brands that produce products clearly inspired by historical moments or fashion trends of the past and have no interest in changing, for example in the case of the cultural phenomenon of steampunk, rock-punk. , lolita, emo, etc. These brands are necessarily excluded from the trade fair system, from the production and communication system in which other fashion brands participate. Furthermore, for obvious reasons, it is very difficult if not impossible to insert them into commercial networks of distribution and multi-brand, so they are forced to immediately open single-brand stores or online stores).

    Moreover, if the brand respects the contemporary style trends, it will be much easier to place the collection in fashion magazines, dedicated to the style sector, shopping guide and above all to be worn by influencers and celebrities.

    Beauty means that the product must respect the quality that the price determines. If your brand is commercial, it must have the quality equal to its price range, and so on up to high fashion.

    Comfort means that the product must be created for a precise physicality and must respect the basic comfort standards that that physicality provides: it must not create defects in the fabric and wearability, it must not hurt and must be built with a practical sense that makes the experience of wearing it pleasant, whether it is elegant evening materials, or it is jersey or footwear. If the product is uncomfortable, it can only be purchased for the other two fees but it may practically never be worn.

    The main purpose of a fashion brand is that the product is sold, worn multiple times so that its customers also become a promotional tool.

 

pERSONAL NAME

What does a personal name evoke? The feelings in the consumer are: authenticity, familiarity, belonging, exclusivity, intimacy, craftsmanship, high fashion, inspiration.

  • Usually when a brand is inspired by a personal name, which is the name of its founder and / or owner of the brand. Examples are:

    Dolce & Gabbana, Armani, Chanel and Chistan Dior, Valentino, Balenciaga – founded by Cristóbal Balenciaga Eizaguirre.

    What does a personal name evoke? The feelings in the consumer are: authenticity, familiarity, belonging, exclusivity, intimacy, craftsmanship, high fashion, inspiration. If your brand conveys these values, and the relationship between you and your product is very intimate, as if it were an extension of your lifestyle, this could be the right way for you. Often those who choose to call the brand by their own name have experienced the problem that their product solves first hand.

    For example, a founder of a hijabi brand has most likely personally found that there are shortages of products on the market that would make the lives of other hijabi women like her easier and more sustainable.

    A founder of a brand for curvy / plus size women, could possibly have personally experienced the discomfort of not finding garments that fit her body size.

    Examples of brands nominated for the founder are: Miu Miu was the nickname of Miuccia when she was little, in fact it’s the “youngest brand” of Prada lauched by Mario Prada.

    Burberry, which was founded in 1856 by Thomas Burberry.

    Adidas, named after Adolf “Adi” Dassler, who combined his nickname with the first three letters of his last name.

    Ralph Lauren: Ralph’s real last name is Lifshitz, so he switched it something that sounds much more refined and harmonious.

    Gant: Founded by Bernard Gantmacher, who took the first four letters of his last name di lui to create the company.

    Fashion designers Phillipe and David Blond

 

name inspired by a location

A brand name inspired by a locality that transmits several values to the consumer: the joy of travel, curiosity, audacity in facing challenges and belonging to a territory.

  • There is no better example than the Moncler sportswear, coats and jackets brand: The company name comes from come the abbreviation of Monestier-de-Clermont, an Alpine town near Grenoble, France and a brand that is inspired by a locality that transmits these values to the consumer: the joy of travel, curiosity, audacity in facing challenges, belonging to a territory,

    CWST: Pronounced “quest,” is a combination of both “California” and “west.”

    Etymology. The name Patagonia comes from the word patagón. Magellan used this term in 1520 to describe the native tribes of the region, who were thought to be giants. The people he called the Patagons are now believed to have been the Tehuelche, who tended to be taller than Europeans of the time.

    An example of an interesting mix that has undergone a precise connotation is that of Donna Karan New York, the name of the city of NY is part of the logo of the brand itself. This easily fits it into metropolitan clothing, aggressive, dynamic, chic and crooked at the same time, exactly what NY is: dynamic, aggressive, competitive, inspirational in business.

    Custo Barcelona is another similar example, and the brand style represents the city of Barcelona in its vivid colors, warmth and young demographic.

 

Name related to the problem that the brand solves

This typology of nouns is very easy to memorize since it solve a problem.

  • This typology of nouns has many positive aspects: not only does it solve the problem and therefore is easy to memorize, but it can also present the possibility of becoming a verb and therefore “action” in the daily life of its consumers. Just like many brands in other business sectors: let me Uber you now, Google it, whastapp me,

    The Persol brand: In Italian, the words “per il sole” means “for the sun.”

    The name Skims, founded by Kim Kardashian enhances the focal point of the brand: supporting the figure and making its shapes more compact, giving great comfort for everyday wear. All this in one word.

 

linked to the personal history of the founder

Have you ever heard a story of a brand name born by a personal experience or a memory, a dream or an idea? Let’s see some examples of this category!

  • Often a brand name is born by chance, from a personal experience or a memory, a dream or an idea to which we were linked in the past.

    This is the case of the Our Legacy brand: born from the tattoo that read “OUR LEGACY ARE FOREVER” each founder got before starting the company.

    The case of ESCADA Founded in 1978 is very curious. Margaretha and Wolfgang Ley established ESCADA as a knitwear company in Munich, Germany. Margaretha was of Swedish descent, a former model who had spent her early years working for Sweden’s royal tailor. The Ley’s, who had married in 1974, decided to call the company Escada after they bet on a winning Irish race horse of the same name.

    And even more surprising is the choice of the name GUESS, founded by the brothers Armand and Paul and Georges, joined by Georges and his brother in California. Georges came up with the company name after driving past a McDonald’s billboard asking drivers to “guess” which eatery had the biggest cheeseburger. Maurice Marciano said, “Georges came home and said, ‘I think I found our name. Guess.’ ”

    The choice of the name IL Gufo, a luxury clothing brand for children up to 14 years, is very amusing. Giovanna Miletti is the mother of three children and only at night does she find the time to devote herself completely to her passions of sewing and making clothes for her children. She started working hard at night and at home they all started calling her “il gufo”, the owl.

    In 2002 after leaving college, the Mulleavy sisters returned home to Aptos, California, where they spent the intervening years saving up USD $ 16,500 in order to create a capsule collection, with Laura working as a waitress and Kate selling off a collection of rare records. The label Rodarte is the original Spanish pronunciation and spelling of their mother’s maiden name, Rodart.

 

inspired by a mood

Have you ever heard a story of a brand name born by a personal experience or a memory, a dream or an idea? Let’s see some examples of this category!

  • Often a brand name is born by chance, from a personal experience or a memory, a dream or an idea to which we were linked in the past.

    This is the case of the Our Legacy brand: born from the tattoo that read “OUR LEGACY ARE FOREVER” each founder got before starting the company.

    The case of ESCADA Founded in 1978 is very curious. Margaretha and Wolfgang Ley established ESCADA as a knitwear company in Munich, Germany. Margaretha was of Swedish descent, a former model who had spent her early years working for Sweden’s royal tailor. The Ley’s, who had married in 1974, decided to call the company Escada after they bet on a winning Irish race horse of the same name.

    And even more surprising is the choice of the name GUESS, founded by the brothers Armand and Paul and Georges, joined by Georges and his brother in California. Georges came up with the company name after driving past a McDonald’s billboard asking drivers to “guess” which eatery had the biggest cheeseburger. Maurice Marciano said, “Georges came home and said, ‘I think I found our name. Guess.’ ”

    The choice of the name IL Gufo, a luxury clothing brand for children up to 14 years, is very amusing. Giovanna Miletti is the mother of three children and only at night does she find the time to devote herself completely to her passions of sewing and making clothes for her children. She started working hard at night and at home they all started calling her “il gufo”, the owl.

    In 2002 after leaving college, the Mulleavy sisters returned home to Aptos, California, where they spent the intervening years saving up USD $ 16,500 in order to create a capsule collection, with Laura working as a waitress and Kate selling off a collection of rare records. The label Rodarte is the original Spanish pronunciation and spelling of their mother’s maiden name, Rodart.

 

Product name

What is better and more direct than express the name of the product directly?

  • Option number 6 for you, fashion founder, in this category, you can directly or indirectly express the product itself in the name.

    This is the case of Rag & Bone, which comes from the story of A “rag and bone man” who used to go around town with a horse and cart asking for old bone to create candles. He was always in handmade disheveled suits, which the founders thought defined their aesthetic of mixing tailored clothing with workwear.

    An example of how the product influences the choice of the name can be found in the Nike brand: Named after the Greek Goddess for victory. In fact, the brand has always promoted an active lifestyle, in which winning is important, engaging, being part of the global challenge, being a champion, never giving up, and its communication is always consistent with this spirit. Brand ambassadors in advertising campaigns are world champions of sports, set new records and remind you that you too can do it, just do it.

    COMME des GARÇONS means “like boys” in French. The label was womenswear only at first with an emphasis on distressed “almost tom boy like” clothing

 

inspired by the workplace

It is quite common to see a brand that has a purely “structural” connotation, identified with a workspace, what to discover some examples?

  • When a brand has a purely “structural” connotation, identified with a workspace, then cases such as the A.P.C. which stands for “Atelier de Production et de Création,” which in English means “Production Workshop and Creation.” Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices and philosophy.

    Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden that specializes in men’s and women’s ready-to-wear fashion, footwear, accessories and denim. [1] Founded in 1996, the label derives its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises [2] that was later changed to Ambition to Create Novel Expressions.

    Another big example is the recently established luxury womenswear brand by Alber Elbaz. While explaining the origins of the name, the first and last letters of his name, he adds that “it isn’t my comeback, we are a factory and a laboratory and we are starting small – AZ it is about one story at a time, it is not about collections, it is definitely not about capsules…it’s stories and projects.”

    In general, everywhere you read a personal name with the addition of Maison, as in the case of Maison Margiela, or Emporio as in the case of Emporio Armani, and the choice of the word is in correspondence to the language of origin of the brand itself. An example of an exception, however, is the case of Elsa Schiaparelli, whose brand is now called Maison Schiaparelli, despite her being Italian by origin. Having started her career in France as a fashion entrepreneur, she assumed a French connotation that still remains today in the communication and management of the brand.

LET’S FIND OUT YOUR BRAND IDENTITY!