which social channels are better for your brand?
How to communciate your brand?
Martina explains the importance of having a communication strategy and implementing it thoroughly. Please follow the guidelines in this section and follow the social calendar at all times to stay relevant in the right fashion season.
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Welcome fashion founders to Maelle. I am Martina, your guide to your communication strategy in Maelle. In this section, the communication section, we will create our content strategy and calendar for your brand. A big part of our strategy will be the content we will create for the social media channels you want to use to spread the word about our brand. Communication is just as important as any other task you have in your agenda to build a stronger fashion brand. If nobody knows you, how can they invest in you or buy from you? In order to be in your target’s mind we need to consistently communicate the right way, so that we can foster our growth.
In the content calendar page you will find the content inputs I have created for you, which you can use as inspiration for your content creation. You will find prompts to know what to think and what to say when creating your content, by yourself or with your team, and examples to show you what I mean with my inputs. The main concept around the content calendar is creating a strategy that follows the fashion calendar and fashion seasons while telling your brand story in a compelling way. This means developing a closer relationship with your audience and staying relevant in each fashion season at the same time.
Moreover, I have created an intro course on the social media channels we included in Maelle. In this course, I’m going to guide you through all relevant social media channels that you should consider to support and boost your marketing strategy for your brand.
The social media channels that we at Maelle consider fundamental to make an impact with your brand are Instagram, Facebook, Pinterest, YouTube, TikTok, Twitter and LinkedIn. Some of them are strictly considered social media, some others have a slightly different nature, all of them differ from each other and need a specific approach, depending on what your goals are for your brand.
What we are going to see together is:
The nature of each specific social media channel
Why they are useful for your brand, what do you need them for
How to use them, their functionalities
How and when to post
Consider this course as Social Media 101, the very basis if you want to learn about social media. We will tackle the necessary basic steps that you need to know about social media and, trust me, everybody thinks they know how to use social media, but in reality most people skip the basics and then they can’t figure out why their profiles are not performing as they should. So stick with me and we will see how to integrate everything with your Maelle social calendar. With your subscription to Maelle, you have received a comprehensive social media calendar for each channel you choose to use, the quantity of channels included depends on the plan you have chosen. If you want all social media channels included, consider the possibility of purchasing the premium plan.
Each fashion season has its needs and, if you follow the instructions that you receive in Maelle, you will always be on top of your social media game with very little effort from your side. We give you the instructions, you just have to execute. No-brainer.
And in case you need a boost from me, or just someone to talk to about your content, please consider the possibility of booking a private session with me: we will spend up to one hour together in a call and I can give you all the personalized suggestions you need.
So, welcome again and let’s dive into our communication strategy!