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Middle East at Milan Fashion Week
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Middle East at Milan Fashion Week
February 24 @ 4:00 pm - March 24 @ 5:45 pm UTC+4
This year, Maelle, in collaboration with Camera Moda, presents a panel on one of the most captivating themes and markets of the past five years – the Middle East, which is evolving at the speed of light. Titled “Middle East: Innovation in Retail and Contemporary Fashion Consumer in the Middle East,” the panel, part of the “Cross-cultural Business Conversations” features distinguished guests, including Francois Schweitzer, General Merchandising Manager at Etoile Group, Antonio Ruggiero, Technology Strategist at Microsoft Italia, and Paolo Lo Monaco, CFO at Al Khayyat Investment (AKI).
Orietta Pelizzari moderator of the panel with the panelists.
Camera Moda with Maelle for the Middle East
From Saudi Arabia’s futuristic Neom to Dubai’s revolutionary Expo 2020, the Middle Eastern countries, particularly the GCC, have embarked on a race that shows no sign of slowing down. The conversation, led by moderator Orietta Pelizzari, delves into inquiries from the audience, including designers present in the “Designers for the Planet” section of the fashion hub, on how to navigate the Middle Eastern market.
This year, Maelle, in collaboration with Camera Moda, presents a panel on one of the most captivating themes and markets of the past five years – the Middle East, which is evolving at the speed of light. Titled “Middle East: Innovation in Retail and Contemporary Fashion Consumer in the Middle East,” the panel, part of the “Cross-cultural Business Conversations” features distinguished guests, including Francois Schweitzer, General Merchandising Manager at Etoile Group, Antonio Ruggiero, Technology Strategist at Microsoft Italia, and Paolo Lo Monaco, CFO at Al Khayyat Investment.
Orietta Pelizzari moderator of the panel with the panelists.
Camera Moda with Maelle for the Middle East
From Saudi Arabia’s futuristic Neom to Dubai’s revolutionary Expo 2020, the Middle Eastern countries, particularly the GCC, have embarked on a race that shows no sign of slowing down. The conversation, led by moderator Orietta Pelizzari, delves into inquiries from the audience, including designers present in the “Designers for the Planet” section of the fashion hub, on how to navigate the Middle Eastern market.
Experts emphasize that the Middle Eastern market begins with the UAE and continues in order with Saudi Arabia, Qatar, Bahrain, and Kuwait. They stress the importance of understanding cultural sensitivities to effectively engage with a market that differs significantly from the Western world.
Dubai and Abu Dhabi, with over 90% expatriate populations, stand out as hubs for diverse cultures, presenting unique opportunities for designers to leverage cultural aspects in sales and product promotion. Antonio Ruggiero, Technology Strategist at Microsoft Italia, underscores the need for businesses to embrace technology fully. He highlights Microsoft’s involvement in developing artificial intelligence solutions, such as assisting a Spanish retailer in streamlining customer product searches on their e-commerce platform.
ceo leda di marti and cmo martina di pasquale with the panelists and the moderator orietta pelizzari.
In conclusion, it’s imperative for brands, particularly young and emerging ones, to harness technology to enhance their performance in the Middle Eastern market. Maelle’s CEO, Leda Di Marti, and CMO, Martina Di Pasquale, express gratitude to the panelists for their insightful contributions and clarity in addressing questions from designers and guests.
The panel discussion serves as a beacon of knowledge, guiding industry stakeholders towards navigating and capitalizing on the dynamic landscape of Middle Eastern fashion and retail.
Experts emphasize that the Middle Eastern market begins with the UAE and continues in order with Saudi Arabia, Qatar, Bahrain, and Kuwait. They stress the importance of understanding cultural sensitivities to effectively engage with a market that differs significantly from the Western world.
Dubai and Abu Dhabi, with over 90% expatriate populations, stand out as hubs for diverse cultures, presenting unique opportunities for designers to leverage cultural aspects in sales and product promotion. Antonio Ruggiero, Technology Strategist at Microsoft Italia, underscores the need for businesses to embrace technology fully. He highlights Microsoft’s involvement in developing artificial intelligence solutions, such as assisting a Spanish retailer in streamlining customer product searches on their e-commerce platform.
ceo leda di marti and cmo martina di pasquale with the panelists and the moderator orietta pelizzari.
In conclusion, it’s imperative for brands, particularly young and emerging ones, to harness technology to enhance their performance in the Middle Eastern market. Maelle’s CEO, Leda Di Marti, and CMO, Martina Di Pasquale, express gratitude to the panelists for their insightful contributions and clarity in addressing questions from designers and guests.
The panel discussion serves as a beacon of knowledge, guiding industry stakeholders towards navigating and capitalizing on the dynamic landscape of Middle Eastern fashion and retail.
