Services

fashion consulting strategy company and platform

your PARTNER FOR FASHION, jewelry, cosmetics BUSINESS expansions

for mena area, europe and north america

MAELLE FOCUSES ON 5 COMMERCIAL EXPANSION STRATEGIES: WHOLESALE, FLAGSHIP SHOPS, FRACNCHISING, E-COMMERCE, FUNDS RESEARCH.

The platform offers guidance and support through its network of professionals and offers access to a global market.

Maelle’s success-based approach is designed to help brands grow, diversify and expand, while staying true to their core values.

fashion consulting strategy company and platform

your PARTNER FOR FASHION, jewelry, cosmetics BUSINESS expansions

for mena area, europe and north america

MAELLE FOCUSES ON 5 COMMERCIAL EXPANSION STRATEGIES: WHOLESALE, FLAGSHIP SHOPS, FRACNCHISING, E-COMMERCE, FUNDS RESEARCH.

The platform offers guidance and support through its network of professionals and offers access to a global market.

Maelle’s success-based approach is designed to help brands grow, diversify and expand, while staying true to their core values.

OUR PARTNERS

when your brand is entering a new market

wholesale

reach your clients in the right multi-brand shops and department stores

Thanks to the founding of the Middle East Chamber of Buyers in 2023, in Maelle there is a special focus on commercial expansion via wholesale distribution in multi-brand retailers in the MENA region. Maelle’s team researches agents, commercial showrooms that would represent the brands in the Middle East after the presentation of the first collection. Maelle is able to act as press office to search and attract the right audience, press and exposion.

Mirco Giovannini wholesales strategy showroom Dubai

when your brand is entering a new market

wholesale

reach your clients in the right multi-brand shops and department stores

Thanks to the founding of the Middle East Chamber of Buyers in 2023, in Maelle there is a special focus on commercial expansion via wholesale distribution in multi-brand retailers in the MENA region. Maelle’s team researches agents, commercial showrooms that would represent the brands in the Middle East after the presentation of the first collection. Maelle is able to act as press office to search and attract the right audience, press and exposion.

Mirco Giovannini wholesales strategy showroom Dubai
Braccialini shop Dubai Mall

when your brand has a strong wholesale presence

flagship shops

maximize your clients' shopping experience

With the collaboration of all partners at Maelle, like MAF and AlTayer, Maelle is
a leader in opening flagship shops in the Middle East, specially in Qatar, UAE, Saudi Arabia, Bahrain, Kuwait and Yemen. The process can last one year, and Maelle takes care of the whole the process before, during and after the opening and the launch of the commercial activity.

when your brand has a strong wholesale presence

flagship shops

maximize your clients' shopping experience

With the collaboration of all partners at Maelle, like MAF and AlTayer, Maelle is
a leader in opening flagship shops in the Middle East, specially in Qatar, UAE, Saudi Arabia, Bahrain, Kuwait and Yemen. The process can last one year, and Maelle takes care of the whole the process before, during and after the opening and the launch of the commercial activity.

Braccialini shop Dubai Mall

when your brand has already flagship shops

franchising

expand and conquer more market with strong partners

As leaders in opening and administrating franchising operations, Maelle looks for trusted franchisees, making the research for the right partner easy and seamless, by organizing the communication and the guidelines between parties. Once the agreement is set, Maelle oversees the full ongoing collaboration between the brand and the franchisee, ensuring all parties involved full respect, understanding, and openness. The capacity for an expansion as franchising is suggested when the brand already owns at least a flagship store in its primary country or continent and would like to have a stronger presence in new markets, keeping the control of its own name and licenses.

Martina in Riyadh flagship shop

when your brand has already flagship shops

franchising

expand and conquer more market with strong partners

As leaders in opening and administrating franchising operations, Maelle looks for trusted franchisees, making the research for the right partner easy and seamless, by organizing the communication and the guidelines between parties. Once the agreement is set, Maelle oversees the full ongoing collaboration between the brand and the franchisee, ensuring all parties involved full respect, understanding, and openness. The capacity for an expansion as franchising is suggested when the brand already owns at least a flagship store in its primary country or continent and would like to have a stronger presence in new markets, keeping the control of its own name and licenses.

Martina in Riyadh flagship shop
ecommerce shoes - services Maelle

when your brand is ready to have an online presence

e-commerce and marketplace

give your clients a seamless digital experience

At Maelle, digital and physical move together. The e-commerce optimization team is dedicated to all fashion businesses that are ready for a digital expansion, by setting up an e-commerce store and/or establishing brands’ presence in relevant marketplaces, and provide strategic insights, performance analysis, and continuous support to ensure a robust online presence and a sustained growth.

when your brand is ready to have an online presence

e-commerce and marketplace

give your clients a seamless digital experience

At Maelle, digital and physical move together. The e-commerce optimization team is dedicated to all fashion businesses that are ready for a digital expansion, by setting up an e-commerce store and/or establishing brands’ presence in relevant marketplaces, and provide strategic insights, performance analysis, and continuous support to ensure a robust online presence and a sustained growth.

ecommerce shoes - services Maelle

when your brand is looking for funds

funds research

get ready for your next big leap

As a service for the commercial expansion, Maelle is also involved with the research of funding, whether they may be public funds or from the private sector, investors such as Angels or Venture capitals, fashion groups and local partners.

funding Maelle - services

when your brand is looking for funds

funds research

get ready for your next big leap

As a service for the commercial expansion, Maelle is also involved with the research of funding, whether they may be public funds or from the private sector, investors such as Angels or Venture capitals, fashion groups and local partners.

funding Maelle - services
liquidating - business services Maelle

when your brand is looking to sell the stock

liquidation

the optimization of resourses

The experts at Maelle specialize in assisting fashion, cosmetics and jewels brands with liquidation activities, which may be followed by a relaunch of the company under a new brand. Maelle’s objective is to facilitate all aspects of commercialization and avoid the dispersion of assets in stock and warehouses, optimizing resources within a six-month timeframe.

when your brand is looking to sell the stock

liquidation

the optimization of resourses

The experts at Maelle specialize in assisting fashion, cosmetics and jewels brands with liquidation activities, which may be followed by a relaunch of the company under a new brand. Maelle’s objective is to facilitate all aspects of commercialization and avoid the dispersion of assets in stock and warehouses, optimizing resources within a six-month timeframe.

liquidating - business services Maelle

DISCOVER THE EXPERTICE

OUR experts

Commercial team

The commercialization of fashion, jewelry, and cosmetics and beauty brands constitutes Maelle’s ultimate objective. Maelle serves as a partner to brands for their international expansion, working towards enhancing revenue, market presence, and media relevance within their respective continents. The sales team is dedicated to identifying the optimal path for each brand, steering and supporting them across four commercial avenues: wholesale, monobrand, franchising, e-commerce, and marketplace. Under the umbrella of commercial services, activities also encompass brand liquidation and investor search, aligned with objectives of brand revitalization or capital growth.

Creative team

A fashion brand must be guided by a vision, which defines its belonging to a social status, generates profit, both in line with the core values of the brand and its founders, is sustainable, and satisfies a greater good. The brands that choose to join Maelle find their motivation in affirming a concrete, reliable and consistent vision.

Communication team

Maelle’s first objective is to provide all the guidelines and to offer brands an honest anticipation on the different perspectives in relation to their situation and sales/recognizability objective. All the contents included in the Fashion Insiders Hub, beyond the mentorship programs, are intended to support the fashion brand in creating a winning long-term strategy.

DISCOVER THE EXPERTICE

OUR experts

Commercial team

The commercialization of fashion, jewelry, and cosmetics and beauty brands constitutes Maelle’s ultimate objective. Maelle serves as a partner to brands for their international expansion, working towards enhancing revenue, market presence, and media relevance within their respective continents. The sales team is dedicated to identifying the optimal path for each brand, steering and supporting them across four commercial avenues: wholesale, monobrand, franchising, e-commerce, and marketplace. Under the umbrella of commercial services, activities also encompass brand liquidation and investor search, aligned with objectives of brand revitalization or capital growth.

Creative team

A fashion brand must be guided by a vision, which defines its belonging to a social status, generates profit, both in line with the core values of the brand and its founders, is sustainable, and satisfies a greater good. The brands that choose to join Maelle find their motivation in affirming a concrete, reliable and consistent vision.

Communication team

Maelle’s first objective is to provide all the guidelines and to offer brands an honest anticipation on the different perspectives in relation to their situation and sales/recognizability objective. All the contents included in the Fashion Insiders Hub, beyond the mentorship programs, are intended to support the fashion brand in creating a winning long-term strategy.

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