dubai fashion week

During the sales campaign for the SS24 season that occurred, Maelle oversaw the exclusive unveiling of the Italian pret-à-couture brand Mirco Giovannini’s collection. 

This B2B presentation was dedicated to all buyers and distributors associated with the Middle East Chamber of Buyers, as well as buyers from the broader Middle Eastern region, along with press offices and influencers.

The event took place on Friday, October 13th during Dubai Fashion Week, at Cosentino City Dubai, an experiential center and meeting point for the creative community in the region.

The brand had gained recognition across Europe and the Middle East for its revolutionary knitwear, which possessed the delicate qualities of fabrics like chiffon and crepe de chine, combined with the excellent attributes of knitting, such as elasticity and comfort. The garments stood out for their elegance and meticulous attention to both design and details.

 

Read more about MG Atelier here.

 

For those interested in getting to know more about the event, please dowload the press release at this link.

Exclusive presentation of MG Atelier in Dubai

the creative director and designer mirco giovannini in mg atelier in italy.

In partnership with:

The Cosentino Group is a global, family-owned Spanish company that produces and distributes innovative, sustainable and high-value surfaces for the world of architecture and design. The company’s technologically advanced and carbon neutral surfaces Dekton and Silestone enable the creation of unique designs for home, commercial and public spaces, adding value and inspiration to people’s lives.

About the brand:
On a mission to present the finest, precious knitwear, and dress women in silent opulence in the Middle East and Europe, the brand Mirco Giovannini, now known as MG Atelier, renews itself in 2021 with a production entirely made in Romagna/Italy. The brand is for a woman who loves art and enjoys being a work of art every day.

Exclusive presentation of MG Atelier in Dubai

During the sales campaign for the SS24 season that occurred, Maelle oversaw the exclusive unveiling of the Italian pret-à-couture brand Mirco Giovannini’s collection. 

This B2B presentation was dedicated to all buyers and distributors associated with the Middle East Chamber of Buyers, as well as buyers from the broader Middle Eastern region, along with press offices and influencers.

The event took place on Friday, October 13th during Dubai Fashion Week, at Cosentino City Dubai, an experiential center and meeting point for the creative community in the region.

The brand had gained recognition across Europe and the Middle East for its revolutionary knitwear, which possessed the delicate qualities of fabrics like chiffon and crepe de chine, combined with the excellent attributes of knitting, such as elasticity and comfort. The garments stood out for their elegance and meticulous attention to both design and details.

 

Read more about MG Atelier here.

 

For those interested in getting to know more about the event, please dowload the press release at this link.

the creative director and designer mirco giovannini in mg atelier in italy.

In partnership with:

About the brand:
On a mission to present the finest, precious knitwear, and dress women in silent opulence in the Middle East and Europe, the brand Mirco Giovannini, now known as MG Atelier, renews itself in 2021 with a production entirely made in Romagna/Italy. The brand is for a woman who loves art and enjoys being a work of art every day.

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