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Branding
MG Atelier – Mirco Giovannini
mg atelier mirco giovannini On a mission to revolutionize Israel women’s fashion since 2018, All Day Alba is a Tel-Aviv based brand founded by the martial […]Entering 3 new markets: how Maelle helped creating sale strategy
ALL DAY ALBA On a mission to revolutionize Israel women’s fashion since 2018, All Day Alba is a Tel-Aviv based brand founded by the martial instructor […]
How Maelle helped this accessories brand to increase its turnover by 30%
giada In search of the product of maximum excellence, the Italian maison Giada, founded by Rosanna Daolio in 2001 and acquired in 2011 by Chinese company […]
From a single product to a collectible brand: supporting the brand’s long-term vision
KAWENLAMAR In search of the perfect unisex product for surf lovers, Spanish entrepreneur Irantzu Blanco Santamaria becomes the founder of the Kawenlamar brand in 2020, relaxed wear […]
From bespoke to ready to wear: how Maelle helped to define the new target and develop 4 sales channels
LARA ALI Starting from the personal experience of the Jordan founder Lara Ali, the Dubai-based women’s fashion brand was founded in 2020 dedicated to modest women, […]
Having a widespread B2C distribution starting from a poor internal organization: how it all happened inside Maelle
hatzelle With great awareness of the importance of supporting local productions and the desire to relaunch headgear as a fashion accessory in the Middle East, the […]
From a limited target to a profitable brand: a successuful rebranding with Maelle
her excellency Seeking to create a new aesthetic for the Middle Eastern modest woman, the two Emirantine founding sisters of Her Excellency, Mona and Unood Adnan […]
MG Atelier – Mirco Giovannini
mg atelier mirco giovannini On a mission to revolutionize Israel women’s fashion since 2018, All Day Alba is a Tel-Aviv based brand founded by the martial […]Entering 3 new markets: how Maelle helped creating sale strategy
ALL DAY ALBA On a mission to revolutionize Israel women’s fashion since 2018, All Day Alba is a Tel-Aviv based brand founded by the martial instructor […]How Maelle helped this accessories brand to increase its turnover by 30%
giada In search of the product of maximum excellence, the Italian maison Giada, founded by Rosanna Daolio in 2001 and acquired in 2011 by Chinese company […]From a single product to a collectible brand: supporting the brand’s long-term vision
KAWENLAMAR In search of the perfect unisex product for surf lovers, Spanish entrepreneur Irantzu Blanco Santamaria becomes the founder of the Kawenlamar brand in 2020, relaxed wear […]
Fixing the wrong stock investment and reaching consistent industrial production
ecau Ready to make the sportswear market attractive to Australian women, Ecau was founded by the Italian-born architect Cristino Sanzo to spread a tasteful mix between […]From a limited target to a profitable brand: a successuful rebranding with Maelle
her excellency Seeking to create a new aesthetic for the Middle Eastern modest woman, the two Emirantine founding sisters of Her Excellency, Mona and Unood Adnan […]Having a widespread B2C distribution starting from a poor internal organization: how it all happened inside Maelle
hatzelle With great awareness of the importance of supporting local productions and the desire to relaunch headgear as a fashion accessory in the Middle East, the […]From bespoke to ready to wear: how Maelle helped to define the new target and develop 4 sales channels
LARA ALI Starting from the personal experience of the Jordan founder Lara Ali, the Dubai-based women’s fashion brand was founded in 2020 dedicated to modest women, […]
13/12/2022
The FIH Course on Branding is designed to provide both timeless and cutting-edge knowledge that is relevant to the fashion industry. The course covers the fundamentals and insights from brand identity development to tone-of-voice guidelines, using avant-garde methods.
